Branding | design | packaging 

During lockdown @keepitbrief posted a brief every 2 weeks. This was my final project for Victory Vermont maple syrup brief.

My aim was to design a minimalist logo, incorporating the iconic canadian maple leaf. The illustrative pancake element was a way to incorporate a sense of fun & enjoyment and a means to sell the product for an essential pancake topping!

The brief: Victory Vermont is a maple syrup production company that has been in it’s primitive stage for some time now. Named after the place of origin, Victory Vermont has recently acquired investments to help ramp up production. With their increase in productivity comes their need for a brand refresh, and this is where you come in


The Final design